SCOTCH PORTER

CASE STUDY

Scotch Porter is a pioneering company at the forefront of men's grooming, committed to redefining the way men care for themselves. Established with a passion for excellence and a dedication to quality, Scotch Porter has become a trusted name in the industry, setting new standards for men's grooming products.

11 %

Increase in Accessibility Score

10 %

Increase in Best Practices Score

11 %

Improvements in SEO Ranking

99 %

Increased Efficiency & Response time

The Challenge

Scotch Porter's Latest Re-Design did not meet expectations. With slow performance, cluttered code and legacy setup; the site was built for speed and cost, rather than quality and efficiency.

The theme was difficult to maintain as developers or as site administrators due to the general naming conventions, lack of Best Practices, poorly planned code structure and a setup built for a very specific configuration.

Our Goal was to help the Scotch Porter team and Improve their theme's Usability, Code Structure and improve the structure of their site & over-all turn around time on site updates.

The Solution

Our team proposed a comprehensive re-theme of the Scotch Porter website to address the challenges mentioned above. The key elements of our solution included:

  1. Accessibility Enhancement: We ensured that the new website met WCAG (Web Content Accessibility Guidelines) standards, making it accessible to a wider audience, including users with disabilities.
  2. SEO Optimization: We optimized the website's structure, metadata, and content to improve its search engine ranking. This included implementing schema markup and optimizing images for faster load times.
  3. Shopify 2.0 CLI Setup: We reconfigured the website theme according to Shopify's 2.0 CLI setup. This allowed for more efficient updates and maintenance by both internal and external maintenance teams, reducing complexity and costs.
  4. Custom Page Setup: We streamlined the process of creating custom pages within Shopify, enabling the Scotch Porter team to easily add new content and landing pages without requiring extensive development support.

The Scotch Porter website re-theme project yielded significant improvements:

  1. Increased Accessibility: The website now complies with WCAG standards, ensuring access to a broader audience.
  2. Improved SEO Ranking: Scotch Porter's website saw a noticeable improvement in its search engine rankings, leading to increased organic traffic.
  3. Efficient Maintenance: The Shopify 2.0 CLI setup streamlined maintenance, reducing the time and cost associated with updates.
  4. User-Friendly Admin: The Scotch Porter team could now easily create and manage custom pages, enabling them to respond quickly to marketing and promotional needs.

In conclusion, the Scotch Porter website re-theme not only addressed the existing challenges but also positioned the brand for future growth. The combination of modern design, enhanced functionality, accessibility improvements, SEO optimization, and a more efficient maintenance setup has resulted in a more successful and user-centric online presence for Scotch Porter.

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