L'AGENCE

CASE STUDY

L’AGENCE embodies the mergence of the Los Angeles effortless lifestyle with an understated Parisian influence. Since the brand’s inception in 2008, the California-based label has maintained its identity while using luxury fabrics and modern designs to produce timeless ready-to-wear for women.

L’AGENCE continues to perfect its voice among the fashion influencers, providing women with a feminine versatile wardrobe that helps her elevate her personal style. It’s a label that caters to the chic and elegant jet-setter. Producing 12 collections a year, L’AGENCE is available in approximately 300 doors in the US with major retailers such as Intermix, Bergdorf Goodman, Barneys New York, Saks Fifth Avenue and Nordstrom, Selfridges, and Harrods.

Known for its easy-to-wear wardrobe staples and relevant fashion looks, L’AGENCE has garnered a vast celebrity following ranging from Hollywood darlings to young starlets. Brand ambassadors include Angelina Jolie, Charlize Theron, Cindy Crawford, Emma Roberts, Karlie Kloss, Kate Beckinsale, Jennifer Lopez, Kaia Gerber, Lilly Collins, Demi Lovato, Ashley Graham, and Scarlet Johansson to name a few.

50 %

Decrease in page load time

34 %

Decrease in redirect time

71 %

Increase in Conversion Rate

151 %

Increase in # of transactions

The Challenge

L’AGENCE’s previous site suffered from a significantly high bounce rate, low customer interaction, lack of foundational site features, as well as a complicated purchase funnel and no social content for users to engage and share with.

Our goal was to migrate L’AGENCE’s existing customer and sales data to Shopify, while also upgrading their site with new features and a design aligned with the brand’s vision.

We offered daily communication to the L’AGENCE team, and put in place weekly meetings to go over the progress made during key cycles, including the creative, development, and platform migration processes.

The Solution

Given L’AGENCE’s emphasis on visuals, we set about designing their product page with large imagery, so the focus could remain on the quality and attention to detail that go into their products. The homepage and seasonal lookbooks received the same treatment with a mobile-first approach, using lifestyle imagery and retaining a unified experience across different devices.

Key theme features

  • Collection filtering and quickshop
  • Product catalog sync and back in stock notifications
  • Shoppable lookbooks
  • Live chat and simplified returns process
  • Google Suite analytics
  • Product variant / color groupin

To accommodate L’AGENCE’s growing presence in the
ecommerce space and their ability to scale up, we balanced
flexibility with ease-of-use when building their Shopify theme.

This gave them some key features on the product page:

  • The ability to upload color swatches
  • Display stock limit warning
  • Complete fit guide control
  • Showcase featured / related products

As well as key features on their homepage:

  • Slideshow control with autoplay, loop, and style options
  • Flexbox-powered image and text sections
  • Drag & drop and reorder sections
  • Custom Instagram feed to showcase user-generated content

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